New campaign launched to help parents improve children’s diet

  • The new Better Health campaign launched today to help families eat better, with a new NHS Food Scanner app feature offering healthier alternatives.
  • Former Girls Aloud member Nadine Coyle, Dietitian Dr. Linya Patel and family from Netmums are testing the app in a new movie supporting the campaign
  • 60% of parents say they give their kids more sugary or greasy snacks than before the pandemic

Families will be supported to help improve their children’s diets through a new campaign as new statistics reveal an increase in the number of parents offering unhealthy snacks to their children during the pandemic.

The “Better Health” multimedia campaign was launched today [Monday January 10] To encourage families to eat better and includes the new ‘scan, swipe and switch’ feature of the NHS Food Scanner app, which provides a simple solution to help families maintain a healthy diet.

The campaign comes on the heels of a record rise in childhood obesity rates since the start of the pandemic, with the latest data highlighting that one in four (27.7%) school-age children is overweight or obese. This rises to 4 in 10 (40.9%) by year 6 (from ages 10-11). Evidence shows that families bought more food during the lockdowns and this remained above normal levels even after the lockdowns ended.

A new survey with Netmums shows that nearly 6 in 10 (58%) parents give their kids more sugary or fatty snacks than they did before the pandemic, and nearly two-thirds (64%) of parents said they often worry about How healthy are their kids’ snacks really? Nearly 90% of parents said they would benefit from an app that helps them make healthier choices for their children.

Families can scan product barcodes from their store and the app will suggest healthy alternatives to help them make an easy swap the next time they shop. The app uses the “Good Choice” badge to help direct people to healthy foods and drinks in line with the government’s dietary recommendations for added sugar, saturated fat and salt.

Public Health Minister Maggie Thorpe said:

We know that families have felt a lot of pressure throughout the pandemic which has radically changed habits and routines

The New Year is the time to make resolutions, not just for ourselves, but for our families. Finding ways to improve their health is one of the best solutions any of us can take.

By downloading the free NHS Food Scanner app, families can replace foods from the weekly shop with healthier alternatives and avoid items high in salt, sugar and saturated fat.

Dr Alison Tedstone, Head of Nutrition at Dubai Healthcare City, said:

We are all aware of the increased stress families have been exposed to throughout the pandemic as children stay more and more stuck at home. By announcing the promotion of unhealthy foods for kids, it’s no surprise that parents say they often find it hard to resist pestering their kids for more unhealthy snacks, which is why the NHS Food Scanner app is a great tool to help families speed up The easy healthy swaps.

It is very important that children reduce the amount of sugary, fatty and salty foods they eat to help them stay healthy and reduce the risk of health problems such as diabetes and tooth decay.

‘Girls Aloud’ Nadine Coyle and dietitian Dr Linia Patel met with family to talk about eating habits and try the NHS Food Scanner app for themselves, and they recorded a short film to support the campaign.

Nadine Coyle said:

As a busy mom, I find it hard to turn down my child’s demands and often give in to the pressure of “snacks” – even though I know it’s not good for them. I had no idea some foods were so high in sugar, saturated fat and salt – so it’s great that the app gives you alternatives.

I love to use the NHS Food Scanner app and so does my daughter; She loves the selection of healthy swaps which is great – we’re really making small changes with the good food choices.

Dr. Linya Patel, Dietitian, said:

We know that parents find it really hard to find healthy snacks for their kids, especially if they are a tough eater.

The NHS Food Scanner app is a fun way to get kids involved in choosing the healthy foods they love – so start swiping, swipe, swipe and switch!

Annie O’Leary, Netmums Editorial Director said:

That two-thirds or parents find they’re giving kids more snacks than they were before the pandemic doesn’t surprise me at all — we’re all comfortable making our way through the pandemic and I know my kids ate a lot more than usual.

But thank goodness there is now something to help us get all of us back on the right track. This is of the gold standard in terms of trustworthiness, and we hope the NHS means millions of families will be downloading and using it as quickly as possible.

Snack shopping can be an absolute minefield for busy parents, so thank you for coming to the rescue again, NHS.

As part of the government’s obesity strategy, the department is organizing the promotion of less healthy foods for children and has committed £100 million in funding to support children, adults and families to achieve and maintain a healthy weight.

The NHS Food Scanner app provides parents the perfect hack to improve the health of their children in 2022. The free app can be downloaded or searched in the Food Scanner App.

Basic information

  • Link to full campaign movie and originals
  • Netmums 2030 survey of parents with children aged 5-11 years, conducted from December 7-17, 2020,

  • Taking place across England from 10 January to 31 March, the campaign will include new advertisements on TV, VOD, radio and out of the home, media partnerships, social media and other digital channels, along with national and regional public relations activities.
  • A new TV ad brings swaps to life by introducing the Food Scanner app as the simple solution to helping parents find healthy swaps for their families.
  • Primary teachers will also be able to help pupils learn how to make healthy food choices using a range of educational resources linked to the fun curriculum featuring the NHS Food Scanner app.
  • The Good Choice badge* helps direct consumers to healthy foods and drinks that meet nutrient standards in line with the government’s nutritional recommendations for added sugar, saturated fat and salt.
  • NHS Digital National Child Measurement Program in England 2020/2021
  • Nutritional impact of the COVID-19 pandemic report
  • The government’s obesity strategy

Leave a Comment